Wednesday, July 21, 2010

Black Pearl GlideLiner Steps In As The Newest Staple For Eyes That Smolder

A versatile color gets added to a versatile line as GlideLiner Eye Pencils, the liners that offer the look of a liquid with the ease of a pencil, take on Black Pearl.

Everyone loves the look of liquid liners. They give you rich, intense color and stay put all day long. Unfortunately, not everyone is born with the coordination to apply liquid liners nor can the average person afford to keep a professional makeup artist at their beck and call to do it for them. There’s a new solution on the cosmetic front! GlideLiner™ Long Lasting Eye Pencils, an innovation from the eye experts at Xtreme Lashes, will compensate for any lack of eye lining coordination by promising a liquid liner look, with the ease of a pencil.

Based on a simple concept that yields serious results, GlideLiner pencils take a pot liner formula and put it in a sharpenable pencil form. (Everyone knows how to use a pencil, right?) These eye pencils offer rich color, with one stroke, that won’t budge – go from the morning latte through the evening cocktail and even on to the next morning’s latte. Finally, an eyeliner with some serious staying power!

The magic is in the soft, gel formula that allows approximately 20 seconds of working time to smudge (or not smudge) before setting. Defined line? No problem. Smoky, smudgy look? All over it.

Since their launch in late 2008, GlideLiners have developed quite a cult following, taking an ICMAD Cosmetic Innovator of the Year award, numerous mentions in top publications world-wide and a buzz-worthy following amongst beauty bloggers.

Fast-forwarding to the present, Xtreme Lashes now introduces their latest innovation to the line – the Black Pearl GlideLiner™. Inspired by Jo Mousselli, President and Founder of Xtreme Lashes, the Black Pearl color was developed to be a shade Jo could truly call her own. Finding black eyeliners too harsh and plums a bit too flamboyant for her taste, Jo was seeking a color that would be soft, versatile and classy, but never boring.

Black Pearl GlideLiner has a soft black base imbued with the subtle, violet luster of black pearls (hence the name). And, just like its namesake, the Black Pearl GlideLiner can go from casual to luxurious in the blink of an eye. In a matter of a few weeks on the market, it has become the top selling shade according to reps at Xtreme Lashes.

With its unique gel technology, every color in the GlideLiner eye pencil line is not only smudgeable, but blendable too, and can be used in place of shadow. The GlideLiner is like three products rolled into one for the ultimate in versatility – a defined liquid liner, soft pencil or blended shadow! Here’s a quick application tip from Xtreme Lashes’ Artistic Director, Noor Daoudi:

“The versatility of this gel-pencil is incredible. You can pencil a crisp line, or apply at the base of the lashes and blend up using a dense brush for a rich, smoky look. You simply can’t do this with other eyeliners.”

Monday, March 29, 2010

Xtreme Lashes Stylists: Tweet To WIN Great Prizes!

Are you an Xtreme Lashes Stylist that Tweets?? If so you could win some fantastic prizes just for telling the Twitter world why your clients love their GlideLiners™ this week!

Here are the details:

  • Contest: Tweet this week to tell us why your clients love their Xtreme Lashes GlideLiner™.

  • Open To: All Active Xtreme Lashes Stylists

  • 3 Winners Will Be Selected To Receive:

    • $50 Product Credit
    • 1 GlideLiner™ Design Kit
    • 25 Pack Bridal Brochures
    • 10 Pack Cosmetic Booklets
    • Facebook post mentioning the winners
    • Tweet mentioning the winners
    • Mention in the following week's newsletter.

  • Winner Selection: Xtreme Lashes will select our favorite 3 tweets next Monday to win. (Tweets must be posted before midnight CST on Sunday, 04/04/10).

  • Conditions to Enter:You must be an active Xtreme Lashes Stylist and YOUR TWEET MUST CONTAIN both of the following:
    • @xtremelashes
    • http://bit.ly/GLiner

    Example Tweet: Glideliners go on super smooth & never run. My clients can even work out in it! @xtremelashes http://bit.ly/GLiner

  • If you can't fit your glowing review in 120 characters, try http://www.twitlonger.com/. Just BE sure the two required elements (@xtremelashes and http://bit.ly/GLiner) are in the first 100 characters of your TwitLonger so we can search them in Twitter!

Go To Twitter Now...

Thursday, March 11, 2010

Eyelash Extensions by Xtreme Lashes at the Oscars 2010

The Xtreme Team had a great time in LA during Oscar’s week – and we left Hollywood buzzing about lash extensions! The media and celebs were simply amazed by the results. Stay tuned for more news and updates!


Xtreme Lashes gifted the celebs with our Award Winning GlideLiners Design Kit


We had live applications going on through out the entire event. In this picture, Artistic Director Noor Daoudi, shows soap opera star Deidre Hall, how Xtreme Lashes are applied.


Lisa Leslie from the WNBA stands with (towering over) Jo Mousselli.


Founder & President, Jo Mousselli with actress Shannon Elizabeth


Sara Underwood, 2007 Playmate of the Year with the GlideLiner Design Kit


Days of Our Lives star, Deidra Hall


Jayde Nicole from the Hills and former Playboy playmate


Chyna Lane from Oscar-winning film, Precious with Founder, Jo Mousselli.

She had her lashes applied by Master Lash Stylist, Noor Daoudi, and here's what she had to say about them: "Wow, wow, wow! Oh my god, Noor, these are amazing! I feel so feminine."


We were honored to be a part of two very special celebrity charity events

that benefits such great causes...

The GBK Celebrity Poker Tournament

The event raised nearly $30,000 for Haitians still in need.



Gilles Marini came in 4th fourth place.


Menace from Korn, also known as Dennis Shinn, placed third and donated his $4,000 winnings to International Help for Orphans in Haiti. Actress Shannon Elizabeth came in second and donated her $5,000 winning prize to Hollywood Unites for Haiti (HUFH).


Grand prize winner was Roger Cross, donating his $10,000 prize to
Hollywood Unites for Haiti (HUFH) as well.


Elton John's Oscar Viewing Party

This event raised almost $4 million dollars for the Elton John AIDS Foundation.

Xtreme Lashes, President and Founder, Jo Mousselli and Co-founder and Artistic Director, Noor Daoudi were privileged to attend the event and mingle with some of Hollywood’s biggest stars.


Guests included David and Victoria Beckham, Nicole Kidman, Mary J. Blige, Donatella Versace, Carrie Underwood, Heidi Klum as well as Randy Jackson, Simon Cowell and Ryan Seacrest of American Idol.


Here are a few snapshots from inside the event:


More shots of the party available @ http://www.okmagazine.com/2010/03/sir-elton-johns-oscar-viewing-party-brings-out-a-variety-of-stars/hayden-panettiere-march-8/

Sunday, March 7, 2010

It's Official: Celebs love Xtreme Lashes!

Hi gang!! Well we have been having a fantastic time here in Hollywood and everyone has been Xtremely accommodating! As much as we tried to sit and blog yesterday, there was just too much going on! So we hope that you keep up with Xtreme Lashes on our Twitter page @xtremelashes!

So the weather in Hollywood was a little dreary yesterday morning, but that didn't stop the stars from coming out in full effect and learning more about eyelash extensions and Xtreme Lashes! We had a special treat as a real life rock star stopped by to get her lashes done in the middle of all of the action! Kim Manning, member of George Clinton & the P Funk Allstars, was so fun to work with! She is pictured below with musician Lantz Laswell and Xtreme Lashes founder and president, Jo Mousselli.



As you can see, Kim's color scheme was red and black, so she definitely wanted some color in her lashes! Xtreme Lashes stylist, Alyssa, was on hand to make sure she was taken care of. Kim's lashes look AMAZING. They will be headed to Austin for SXSW, and Xtreme Lashes hopes to catch a show! Lantz Laswell even got in on the action and received some red lashes on one of his eyes for a photo shoot. Once we have the pics we'll make sure to post them!



We met some really great folks yesterday such as Quinton Aaron ("The Blind Side"), CCH Pounder ("Avatar"), Melissa Rycroft ("The Bachelor"), and Jo did some fantastic interviews. Be on the lookout for everything!

Xtreme Lashes also has the pleasure of being at the Celebrity Poker Tournament being hosted at the W Hotel. It was all for a great cause with funds being raised for Haiti, and there was a great turnout.



A fan favorite was Gilles Marini, and just for your pleasure, see below.



Our trip is almost to an end, but tonight is the Elton John Academy Awards Viewing Party! It should be a blast!

Saturday, March 6, 2010

Xtreme Lashes at the Oscars!

Hi all...sorry for the late post! We have been super busy and had such a fantastic day yesterday! Hopefully we've also kept you entertained on our Twitter page @xtremelashes as we've given you some real time updates.

The plan yesterday was for the Xtreme Team to begin the morning with a photo outside of the beautiful W Hotel on Hollywood Blvd. However, mornings of events are ALWAYS hectic! We haven't given up hope for that photo though. After some shuffling and working with a banner, we FINALLY ended up with a fantastic set up...see below:




As for celebs, we met a lot of great people yesterday. Sherri Shepherd ("Precious" and "The View"), Chyna Layne ("Precious"), James Blake (tennis player), Michael Kelly ("Changeling" and "Did You Hear About the Morgans?", Jayde Nichole ("The Hills" and 2008 Playboy Playmate of the Year), Shar Jackson ("Moesha" and "Celebrity Fit Club"), Marissa Jaret Winokur ("Hairspray" and "Dancing with the Stars", Tara Reid ("American Pie", "Cruel Intentions", and "Van Wilder"), Shannon Elizabeth ("American Pie", "Scary Movie", and "Dancing with the Stars"), Lisa Leslie (WNBA player on LA Sparks), Tinsel Korey ("Twilight") and Josh Sussman ("Glee") and that is just to name a few! Everyone was really nice and we kept getting the same feedback over and over that "wow, Xtreme Lashes look so natural!" Below is a pic of Xtreme Lashes founder and president, Jo Mousselli, posing with Shar Jackson, who was an absolute sweetheart!


The lounge was heavy with the casts from "Precious" and "Avatar" who just so happen to be pitted against one another for the "Best Picture" Academy Award.

There were several visitors from the ever popular Twilight series including (from left to right) Tinsel Korey, Edi Gathegi, & Sarah Clarke.


We also lined up some lash applications today that we are so excited about, but we can't tell you about them just yet! However, we can tell you about this fabulous lady named Jasmin who is a writer for Meg's Makeup . She was such a good sport and got her extensions applied right in the gift lounge! For those of you thinking about eyelash extensions, just talk to her. When she sat up after the application, her first word was "Woooooooooooooooooow!". Video to come...it's pretty fantastic. Some pics of Jasmin are below, and she's going to be blogging about her experience as well.








Alright, so that was our first day at the Oscars! We are so excited for day 2, as the night will end with a Celebrity Poker Tournament...and Xtreme Lashes just so happens to be in that room!

We are changing it up for the Day 2 post and post in real time...don't want you all to miss out on any of the action. Stay tuned!

Monday, March 1, 2010

7 Days of Giveaways!

We are so excited to be heading to LA this week in honor of the Oscars! Xtreme Lashes is going to keep you posted every step of the way. But here's the deal...you don't have to be a super star in order to enjoy the fantastic prizes!

DAY 1 :: 03/01/10
We're starting Monday off with a bang and giving away a GlideLiner Design Kit. Each celebrity at our gift lounge will receive one of these kits which is valued at $149. To enter, visit our Twitter page @xtremelashes!




DAY 2 :: 03/02/10
Alright, it's Tuesday and time for another giveaway! Up next is a set of Xtreme Lashes Wishful Blinking Eye Shine! Whether you long for radiance or refinement, for elegance or excitement, Wishful Blinking Eye Shine is your wish come true. The delicate shimmer lights up the eyes with sophisticated style and just a touch of flirtatious flair! Apply it on lashes or lids for an instant twinkle or blend it on cheeks and brow bones for a glistening glow. It's a shadow, an eyeliner, a highlighter, a blush...whatever you wish it to be. To enter , visit our Twitter page @xtremelashes!



DAY 3 :: 03/03/10
Alright, it's Wednesday and Xtreme Lashes has officially landed in LA! We had a very busy day yesterday, and were doing lash applications until 2am this morning! THAT'S how great Xtreme Lashes stylists are! Enough about us...let's do something for YOU. Today we are giving away an Xtreme Lashes Lash Beauty Kit, valued at $99. Our Lash Beauty kit includes top selling Xtreme Length Mascara, an Xtreme Heated Eyelash curler for long-lasting curl without the damaging effects of metal crimpers, and the Xtreme Protective Coating™ that acts as a hairspray for the lashes. To enter, leave a comment on our blog and let us know if you could be a celebrity for a day who would you be and why?! Contest ends at midnight tonight, CST.




DAY 4 :: 03/04/10
It's Thursday - only a few days away from the big Oscars night event! Thanks to everyone who left us such fun celebrity comments yesterday and congrats to the winner, Nutmeg 237!
Today we are giving away an Xtreme Lashes Lash Lovers Kit, valued at $129, to one lucky tweeter! This set contains some of our most popular lash cosmetics packaged together in a cute little bag for easy lash lovin' on the go:
  • Our top selling Xtreme Length Mascara™ to add drama and volume
  • Xtreme Protective Coating™ to seal the extension bond and contour and hold a curled lash shape (on natural lashes it is a similar effect to hairspray for the lashes)
  • Our Xtreme Lashes® Eye Makeup Remover to gently and safely remove makeup without harming the Xtreme Lashes® bond
  • 1 Package (6 Pairs) of Xtreme Lashes® Hydrating Under Eye Gel Patches
  • An Xtreme Lashes® Mirrored Compact for lash lovers on the go
  • 50 Lint-Free Xtreme Applicators

To enter, find our contest tweet on our Twitter page & RT/Follow us! Contest ends at midnight tonight, CST.



DAY 5 :: 03/05/10
Today is a big day! We are headed to the W Hotel in Hollywood in just a few minutes to begin lashing celebrities and handing out goodies (such as our GlideLiner Design Kits and Lash Passes) in our gifting suite. Our prize today is what you've all been waiting for...lash extensions! Xtreme Lashes is giving away a full set of lash extensions to one lucky winner. To enter, send us a Direct Message on Twitter @XtremeLashes telling us which celebrity you would bat your lashes at if you won!




DAY 6 :: 03/06/10
It's 7:30AM and we are all getting ready to go to the W Hotel for our second day at the GBK Productions Gift Lounge. The celebs are all about lashes...and as promised, we are treating you just as we are treating them! If you didn't win yesterday, not to worry! TODAY Xtreme Lashes is giving away ANOTHER full set of lash extensions AND a refill to one lucky winner. So here's the deal: we want to get to 1000 Twitter followers today! And the person who is lucky number 1,000? Well, you win! To enter, visit our Twitter page & RT/Follow us! Contest ends at midnight tonight, CST.


Final Contest :: 03/09/10
Win a FREE Lash Application & GlideLiner Kit, $499 value! Join us on Twitter for our final Giveaway of the 7 Days of Giveaways. Find the latest Giveaway message on our Twitter page & RT/Follow to enter before midnight on Tuesday 03/09! Winner will be chosen at random from the retweets!

Wednesday, February 24, 2010

Xtreme Lashes Giveaway with WETv!



Xtreme Lashes is partnering up with WETv today, and it's WE Giveaway Weds! On Twitter, RT/Follow @WEtv for a chance to win a full set eyelash application from Xtreme Lashes! No purchase neccessary. http://bit.ly/vazDD